Spointra and the Secret of Business Success
(The Aged Edition)

December 8, 2013

Description from Apple Books (2013):

Spointra and the Secret of Business Success (The Aged Edition) aims to capture the smallest amount of knowledge that explains the largest amount of phenomena in the business world. It is the 20 that explains the 80. It is concise, yet entertaining. A children's book for grown-ups, this "aged" revision of the 2007 first edition details a fundamental theory of business that provides you with an integrated perspective on the basic behaviors of individuals, organizations, and economies.

For centuries, Europeans thought of their world as being flat; and so, accordingly, all their possible solutions for reaching India pointed East. But once they learned that the Earth was round, new solutions to their problem emerged — they could also go West. Similarly, Cristian Mitreanu’s Spointra reveals a broader and more realistic business and economic worldview that will provide a comprehensive foundation for your story (as an individual, product, or company) and your strategies, thus increasing your odds of success in a rapidly-changing world.

Concepts and theories put forth by many influential thinkers such as Peter Drucker, Michael Porter, and Clayton Christensen can now be brought together meaningfully on this unifying platform, which Mitreanu assembles by keeping the focus of his rationale on behaviors, at the individual and then at the aggregate level. But the book’s innovative character goes beyond the novel models that explain how individuals, organizations, and economies respectively work. As a vehicle, Spointra is brief, yet dense. Just like a favorite Dr. Seuss book, it invites repeat readings, bringing to light new insights every single time.

Mitreanu has worked on these theories for over a decade now, publishing the first edition of the book, Spointra and the Secret of business Success, in April 2007 in a short-run of 500 hardcover copies. The current, second edition includes several refinements, with the most significant being the replacement of the term “issue” with the term “need.”